“The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere,” says Bridget van Kralingen, Senior VP of IBM’s Global Industries.

With a wealth of co-working spaces, chic coffee shops and retail experiences available to them as a benchmark, Gen Z have high expectations going into university.

The Student Hotel has hotels in Amsterdam, Berlin and Paris, amongst others, but their latest launch, TSH Campus Barcelona, offers something different. A co-working, co-living concept, it taps into Gen Z’s expectations, providing a dream campus experience, only off-campus.

Meeting rooms, study spaces, sun terraces, shared kitchens, lounges and even rooftop pools are features of The Student Hotel, thoughtfully designed to foster social connections and encourage real friendship. Whether a student wants to hold an event, write an essay, catch up with a friend or take a dip, they need never leave the site.

Can today’s universities take inspiration from The Student Hotel’s multifaceted design?

Read our piece on the ‘Sticky Campus’ here.

Prev Article
Next Article


Tell us what you think

Your comment will be reviewed.

Sign up to our newsletter

Please consent using the checkbox above before signing up